Most people have optimized their website online in one manner or some other, but have you ever accomplished something specifically on your mobile traffic?
In past couple of years, for the first time in records, mobile internet utilization exceeded computing device. People are using their devices more and more, and they demand that you make it easy for them to access your site.
Everyone in the digital marketing is aware of that on account that 2014 most of the people online browse the internet through their smartphones or tablets. Now Android became the world’s most popular OS people use to access the internet, which made mobile users even greater importance to the web organizations.
The range of mobile device users is increasing rapidly and their online activity has made the mobile marketplace a distinguished market phase your website can get customers and traffic from. Why should you care about mobile?
According to Google, 61% of users are unlikely to return to a mobile site they had trouble with, and most would go to a competitor’s site. Even if people aren’t buying your product or service on mobile, you bet they are doing competitive research. If you miss the opportunity to engage with them on their device, you might lose them forever.
The Google Mobile Movement Study states that 9 out of 10 searchers have taken action as a result of a smartphone search. 95% of smartphone users are looking for local information and a great number of them are ready to buy.
If you haven’t optimized your website for mobile devices yet, you need to rectify this mistake immediately! Customers searching for products online expect a seamless experience – and their expectations extend to a seamless mobile web experience.
To ensure that doesn’t happen, you can also call any SEO Agency that can help you optimize your website for mobile in no time. And also you can do it by yourself if you know the tactics of Web or WordPress. It’s critical you work on your mobile user experience.
Let’s look at 5 Dazzling ways you can optimize your site today for your mobile users.
1. Speed up your site just like FLASH
People expect sites to load quickly on mobile, especially when they are on the go. Faster load times can increase conversions and decrease bounce rates, slow load times will send them to your competitors.
Here are few things you can do right now to speed up your site for mobile.
Reduce High Quality Images
Large images can slow down your page load times tremendously, the good thing is that it’s a pretty easy fix.
If the images have to stay, make sure to optimize any large images on your main landing pages. You can use a tool like Imagify, which also has a WordPress plugin. This tool will compress your images without losing quality, so your pages load faster but still look great.
Use a Great Web Host
If you are on a cheap shared hosting server somewhere else, simply upgrading your hosting account can do a lot.
In 2015, Google announced that it would begin to reward websites built responsively for multi-device support. Since then, responsive development has become Google’s recommended approach for mobile web design.
Optimize Plugins and Themes
Bad plugin and theme code can sometimes cause a bottleneck for your site speed, even if you optimize everything else.
If you are seeing a major slowdown, the best thing to do is first update all themes, plugins, and WordPress core. Another thing you can do is minify and concatenate plugin CSS and JS files. A plugin like WP Rocket can help with that, just make sure you contact your web host if you use a caching plugin. Some caching may be redundant in a hosting environment like Pagely’s that is already heavily optimized.
2. Make your website 100% responsive
When we talk about responsive websites, we talk about mobile-friendly web design that immediately reacts to the size of the device used. The most important thing you can do is speed up your site, so start there.
It automatically offers the correct layout and adjusts content to perfectly fit the screen.
As a result, website visitors are able to access your entire site within their mobile devices without zooming in and out or side scrolling.
Their needs are met just as efficiently as they would be on a desktop computer.
3. Optimize for Short Keywords
Desktop users mostly use longer keywords and key phrases to narrow the search results. But on the mobile, users have a tendency to search with 1-2 keyword(s) to get the search results. For your mobile site, explore what predictive suggestions for your niche exist and optimize for them to stay at the top of the search results.
4. Promote for Mobile Search
Promote your site in mobile search engines, mobile portals, and directories. This will increase the mobile traffic to your website (If you don’t have the Checklist for Mobile SEO Here it Now). Promoting your site for mobile-friendly portals & directories is as important as it for the web portals and directories.
For a website, staying at a top SERP position only for the PC is not sufficient; rather they should stay at top SERP positions to tap into the huge mobile market segments.
5. All Content Available to Everyone
If there is one thing that mobile users simply can’t stand, it is the content that is available only to the desktop users. Feeling left out in such a way is probably a reason why they prefer apps in the first place. This is further supported by the fact that they spend 90 percent of their time on mobile devices in this way. Simplifying a bit in order to deliver everything to mobile users is fine, just make sure to get equal treatment for everyone.